Google’s Share of Search Traffic Continues to Grow
Google accounted for 64.35% of all US searches in the four weeks ended July 28, nearly four percentage points more than the comparable period a year earlier, according to Hitwise. (more…)
View ArticleUS Youth and Happiness: The Role of Sex, Money, Race, Faith, Family and Tech
The findings of an in-depth, seven-month study into happiness and young people – how happy they are, what makes them happy and what they’re doing to ensure future happiness – are being released this...
View ArticleIBM Consumer Study: Internet Rivals Declining TV as Primary Media Source
Audiences have more control and are increasingly savvier about filtering marketing messages, with serious repercussions for marketers, ad agencies, broadcasters, publishers and cable companies,...
View ArticleOnline Ad Spend by Industry – July 2007
Note: Nielsen/NetRatings AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and takes into account only image-based technologies and advertising sold per...
View ArticleMobile Local Search Dampened by Poor UK Weather
Rain-shy mobile phone users played it safe in a wet early summer, making fewer searches for places of interest to spend the day out in the UK, according to m-spatial‘s Q2 Mobile Local Search Index...
View ArticleSurvey: Half of Employees Blocked from Facebook at Work
Some 50% of workers are being blocked from accessing Facebook by their employers, who are ostensibly worried about the website’s impact on productivity and security, and have therefore put policies or...
View ArticleUS Internet Users Embrace Digital Imaging, Consider Canon Best Brand
US internet users pegged Tokyo-based Canon as the best manufacturer of digital cameras, with Kodak, Sony, and Nikon also receiving support for the title, according to a larger-scope, technology-based...
View ArticleQuarter of UK’s Online Population Are Its Richest Netizens
A quarter of Britons online come from households with 50+K pounds ($100+K) in annual income, and finance and travel-related sites tend to be those with the greatest concentration of wealthy UK...
View ArticleAmericans Growing Worried about Economy, Their Financial Situation
In the shadow of Wall Street volatility, a plurality of Americans says the economy is declining and one-third say their own personal finances have gotten worse from a year ago, according to a...
View ArticleUK Consumers More Connected: Web, Mobile Use Up; TV, Radio Use Down
UK consumers now spend 50 hours per week on the phone, surfing the internet, watching television or listening to the radio, according to the 2007 edition of Ofcom’s annual “Communications Market...
View ArticleStudy: Americans Reach Environmental Turning Point, Companies Must Catch up
The vast majority (87%) of American consumers agree they are seriously concerned about the environment – and most (73%) are looking to the federal government to strengthen their enforcement of green...
View ArticleMoms Are Super Surfers and Rely Heavily on Search for Purchases
Moms rely heavily on search engines for both online and offline purchases, and when coordinating travel and planning a host of other activities, according to a study unveiled by DoubleClick Performics...
View ArticleMobile Phone Penetration 84%, Wireless Revenue $155B by Year’s End
Some 84% of the US population will have mobile phones by the end of 2007, with that percentage surpassing 100% in 2013, SNL Kagan estimates. Those figures include consumer, business and...
View ArticleSponsored Link Ad Impressions by Industry – July 2007
Note: Nielsen/NetRatings AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and takes into account only image-based technologies and advertising sold per...
View ArticleFirst Nielsen/NetRatings Data on New Zealand Online Display Advertising Issued
The first publicly released Nielsen/NetRatings AdRelevance insights for the New Zealand market reveal that 1,051 advertising campaigns were run during July 2007, consisting of 2,260 banners run by 532...
View ArticleVideo-Enabled Portable Media Players to Outsell Audio-Only in 2008
Driven by increased broadband penetration, declining price points and a growing catalogue of online audio and video content, the market for MP3 players and portable media players (PMPs) will remain...
View ArticleThree in Ten: Feds Should Have Environmental Responsibility for Food Industry
Three in ten Americans (29%) say the federal government should have the most responsibility – in relation to the US food industry – for ensuring the long-term wellbeing of the environment, according to...
View ArticleUS Television Households Increase 1.3% for 2007-2008 Season
The total number of television households within the US (including Alaska and Hawaii) will be 112.8 million by January 1, 2008 – an increase of 1.3% from the previous year – with the number of viewers...
View ArticleSurvey: To Reach College Students, Brands Need to Use Internet
As college students prepare to invade campuses, marketers can best reach and build relationships with this demo of up-and-coming consumers via the internet, which students prefer to both TV and radio,...
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